Six Steps to Cut Through Direct Mail Clutter

The average person is exposed to thousands of commercial messages each day.  Only a small percentage will be remembered. It’s the age-old challenge that marketers face, especially the little guy who lacks a big budget.

Small businesses often rely on direct mail and printed marketing materials to communicate with their customers and prospects.  Like other media vehicles, direct mail needs to be well-executed to hit the right mark. There are a number of ways to strengthen your approach and enhance your message, regardless of the size of your business or budget.